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Jared Hamilton
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Digital KPIs ....what do you measure?

Digital KPIs ....what do you measure?

At our last Internet 20 Group meeting, we got in to a lengthy discussion as to what each of us should be using to measure various digital marketing campaig…

How do you swim with the sharks without becoming bait?

How do you swim with the sharks without becoming bait?

Do you struggle to understand how to deal with customers or coworkers who take advantage of you? Most of us are nice, kind and caring people. But this c…

What Kind of Employees do YOU Develop?

What Kind of Employees do YOU Develop?

You’re not just their boss – you’re their mentor. At least, if you want to be. Whether you’re employed as a service manager, fix…

Video Marketing is Changing - How to Keep Up

Video Marketing is Changing - How to Keep Up

Half of the world’s citizens are visual learners. They would rather be shown how to do something, than read about it. Yet for years, marketing w…

How Your Dealership Can Use Video Chat To Increase Sales

How Your Dealership Can Use Video Chat To Increase Sales

When it comes to driving sales in your dealership, there might be some disagreement about the particular tactics that really make a difference, but there a…

This Is What Your Employees Don’t Get About Marketing

This Is What Your Employees Don’t Get About Marketing

“But how many cars is it going to sell RIGHT NOW?”  It’s a question that I’m surprised hasn’t lead a marketing director …

Hire for ATTITUDE and GOALS, train for SKILL.

Hire for ATTITUDE and GOALS, train for SKILL.

During a recent conversation with a service manager at a high volume import store we had a discussion about how hard it is to get the right front line team…

Get the Most Out of Your Vendor Partnerships

Get the Most Out of Your Vendor Partnerships

A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s s…

General Community Posts sortcreate  Become a Blogger chevron_right

Shoppers Speak Out: 5 Things That Are More Important Than Price

Shoppers Speak Out: 5 Things That Are More Important Than Price

When shopping for anything, especially big-ticket items like cars, shoppers compare prices. It’s natural to try and find the best deal and save as mu…

Start In-Sourcing Your Hiring

Start In-Sourcing Your Hiring

Deciding what parts of your business to entrust with a vendor, and what to keep in house is a daunting task.  It seems there is someone willing to tak…

Injecting the Power of Video into Your Content Marketing

Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and …

Food is the Way to a Man’s Heart... But Not That Kind of Food

Food is the Way to a Man’s Heart... But Not That Kind of Food

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is…

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers w…

What the heck is an In-Market Buyer and where can I find them?

What the heck is an In-Market Buyer and where can I find them?

What if everything you think you know about automotive digital marketing was a lie? Someone, somewhere has been manipulating marketing data t…

Your Website IS Your Showroom

Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have…

There's No Perfect Time Except Now

There's No Perfect Time Except Now

One simple thing to change your reality..  …

Build Your Brand With Social Selling: Part III

Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships…

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