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Featured Post

Interview with Kathy Gilbert a Woman Who Rocks Auto

Jody DeVere Kathy Gilbert was honored with a Spirit of Leadership Award during NADA from the Women’s Automotive Association International READ MORE
Jody DeVere
CEO AskPatty.com

Exclusive Blog Posts sortcreate  Become a Blogger chevron_right

Do Your Customers Like You?

Do Your Customers Like You?

It’s not a personality thing. You don’t have to swap family photos and go for dinner once a month. It’s important that your customers…
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Important Motorcycle Gear Every First Time Biker Should Have

Important Motorcycle Gear Every First Time Biker Should Have

No one likes talking about falling from motorcycle, but this is a very important issue, especially for the first timers. If you’re one of them, you&r…
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A Tale of Two Newspapers (A Video Case Study)

A Tale of Two Newspapers (A Video Case Study)

"You don't need fancy camera stuff--just use your phone." The retail automotive industry isn't the only industry in the world talking …
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A New Breed of Tech Provider

A New Breed of Tech Provider

As a dealer, you likely have a number of different tech providers (or vendors) that you work with to ensure operations run smoothly – all provid…
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Increasing Customer Retention starts TODAY

Increasing Customer Retention starts TODAY

As a general manager or store director you are approached daily with the latest and greatest technique to attract more customers to your service department…
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How to Start a Profitable Car Rental Business

How to Start a Profitable Car Rental Business

The car rental business is quite lucrative and is also an easy way to become an entrepreneur. If you live in a densely populated place outfitted wit…
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Things No Customer Said, Ever!

Things No Customer Said, Ever!

There is no doubt that auto dealers today have a dizzying array of challenges and marketing channel confusion.  More media channels, the pressure to m…
Anna Kelley, Michael Bilson and 3 other like this.

What Does Your Future Service Customer Look Like?

What Does Your Future Service Customer Look Like?

I think we’d all agree that the world turns much faster than we ever expected. In the blink of an eye, ten years go by and we wonder what we missed. …
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General Community Posts sortcreate  Become a Blogger chevron_right

5 Common Blogging Mistakes

5 Common Blogging Mistakes

Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of th…
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Compliance in Marketing: What You Need to Know

Compliance in Marketing: What You Need to Know

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Intern…
sara callahan likes this.

Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships o…
sara callahan likes this.

How to Maximize the SEO Value of Website Videos

How to Maximize the SEO Value of Website Videos

Tim James, COO of Flick Fusion, shares tips on how to maximize the SEO value of your video content.     …
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The Automotive Marketing Home Run

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The fina…
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5 Tips on Successful Email Marketing for Car Dealerships

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say t…
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New Changes to Overtime Regulations that will Impact Every Employer

New Changes to Overtime Regulations that will Impact Every Employer

Written by Kathryn Carlson, Vice President of KPA HR Products The most significant change to wage-and-hour law in more than a decade was published …
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Interview with Kathy Gilbert a Woman Who Rocks Auto

Interview with Kathy Gilbert a Woman Who Rocks Auto

Kathy Gilbert was honored with a Spirit of Leadership Award during NADA from the Women’s Automotive Association International, and is on the board of…
Anne Shaneen likes this.

Three Social Media Myths: Busted

Three Social Media Myths: Busted

Many dealerships are coming to realize the importance of a social media presence. Dealerships fall into a wide spectrum of social media profi…
Paul Schnell likes this.

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